In the context of its global “Always Training” brand campaign, Reebok and its agency We Are Young commissioned Jules Renault and 360 Creative to create a series of films in an effort to contribute to cementing Reebok’s presence in the world of combat sports and to showcase the brand’s latest “Combat” apparel line.
We created three individual portrait films starring boxing world champion & Olympic boxing silver medalist Sarah Ourahmoune, mixed martial arts / UFC champions Taylor & Damien Lapilus, and kickboxing champion / actor Nassim Lyes, as well as one hero film narrated by recording artist Sopico, featuring all athletes.
The “Confidence Unleashed” film series explores the mindstate of combat sports champions, and the intangible factors that enable these top level athletes to unleash their confidence and achieve greatness.