Jules Renault, a Paris-based director and photographer, grew up in France and discovered his love for visual storytelling early on. Not a massive fan of studies, he took a job as an ice cream seller—fun, but not as thrilling as skating and making homegrown DV rap videos. His passion for the skate-hip-hop scene took off, leading him to Boston, where he even recorded a rap song. Realizing rapping was harder than it looked, Jules stuck with directing and skating, collaborating with the Brooklyn massive and eventually shooting his breakout Hennessy spot.

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From there, his career exploded across commercials, documentaries, and photography. In 2021, his ad for Distance, "Outlaw Runners," depicting runners breaking Paris's 30 km/h speed limit, earned 40 awards and remains iconic. His work reflects a sharp perspective on urban culture and a love for rhythmic visuals, influenced by films like Hype Williams’ Belly—his all-time favorite.

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Jules’s documentaries are just as personal. In 2018, he directed "MELT. A Smoking Story", an exploration of American barbecue culture, even enlisting the help of his vegan girlfriend—though it didn’t do their relationship any favors. The film, however, was a success, as was his chief editor & creative direction role in the 2024 award-winning "DJ MEHDI: Made In France".

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As a photographer, Jules’s work spans fashion and documentary, exemplified by his 2021 photo book and exhibition, "Crown Heights • Suspended In Time", which focused on Brooklyn’s high gentrification. He frequently collaborates with young Parisian designers, blending textiles with his distinctive urban aesthetic.

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Whether editing his films, working in the darkroom, or retouching images, Jules is hands-on in every project, valuing precision and control. A creative force who’s as much at home shooting commercials as he is exploring analog photography, Jules is driven by the ambition to merge classic imagery with a modern rhythm—and he’s a total gent while doing it.